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PdiPigna for Pitti Immagine

PdiPigna art direction:
Matteo Ragni

Pitti Square is the theme of Pitti’s winter editions.

The square is a piazza, a place of encounter and discussion. Imaginary or real, digital or functional, it is where we meet, cross paths, exchange glances, confront one another and put ourselves to the test. The square is the perfect geometrical formula: the squaring of the circle. With its defined, equidistant perimeter, it is a symbol of harmony that is constantly sought but also broken.
The square is a graphic design like the board for playing chess, a game that requires reflection, positioning, tactical thinking and strategy.
This particular Square is a multiplier not of numbers, but of blank pages to be filled with your words and content.